In 2020, the “black swan” of the coronavirus pandemic disrupted people’s life rhythm. At the same time, the situation at home also changed our shopping habits. Many people now prefer shopping for TVs online as opposed to walking into the store. For example, when you buy a TV, you can enjoy both home delivery and package installation, which is convenient and affordable and is deeply loved by consumers.
During the epidemic, offline/walk-in store channels were severely blocked, and online channel innovation and transformation were obvious.
According to AVC’s Omni-channel sales data, the channel retail volume on the color cable accounted for 64%, an increase of 6.4% over the same period last year, and the retail sales accounted for 50.4%, an increase of 10.2% over the same period last year.
Of course, the enthusiasm of the online market has also given birth to the motivation of color TV brands to be deployed online.
Color TV companies have joined the ranks of online goods. Compared with the traditional channel sales model, social e-commerce has real-time interactivity and is very strong.
Although the channel retail volume on color televisions is as high as 64%, which is a substantial increase over the same period last year, there are still many uncertain factors in online TV purchases. Therefore, we must pay attention to avoid being scammed when buying smart TVs.
1. Avoid Buying Fake Brands
In fact, with the continuous regulation of the color TV market, it is difficult for us to see the shadow of the “cottage” TV brand, but seeing it does not mean there is no such thing. At present, there are still many “cottage” TV brands. There are a large number of counterfeit brands.
Some of these counterfeit brands have names similar to big brands, and some have brands but are not well-known, and they are also classified as “cottages”.
Therefore, when we buy TVs online, we must pay attention to the brand, even if it is the difference between a letter, there are unknown TV brands. These TV products will not be able to compare with traditional big brands in quality and will bring great troubles in after-sales and maintenance services, which will outweigh the gains.
2. Be Wary of E-commerce Special Models
In the color TV industry, there are many channels for TV brands, such as direct stores, e-commerce platforms, offline entities, etc. In order to balance the supply issues of various channel platforms, the color TV brands allocate different products and models to avoid conflicts of interest among parties.
Therefore, color TV brands have thought of many ways to balance the supply of different channels. For example, online and offline have the same machine or configuration, but the model is different, or some product models are only available online, or some models are only available for sale offline. In this way, we distinguish between online and offline.
Therefore, when buying a TV, try to choose models that are available online and offline, and avoid buying special models, because some special products are used for offset prices, and there will be a certain degree of configuration and performance. The difference is worthy of vigilance.
3. Presence of Related Value-Added Services
With the development of Internet e-commerce, online value-added services have been continuously improved. Compared with traditional physical operations, a series of value-added services have also multiplied online.
Such services include genuine invoices, door-to-door delivery, package installation, and even 30 days return policy and other quality services.
Therefore, when we buy TV online, we must read these service rules clearly to avoid unnecessary after-sales troubles.
Technically, When choosing a smart TV, try to choose as many value-added services as possible, and important services must be included.
With continuous breakthroughs in sales of color TVs, color TV brands have invested more resources to promote online sales.
In the future, we will also see more good products sold on e-commerce platforms, so we must learn more about online shopping to avoid stepping on pits in online shopping.