Anti-theft is an issue that everyone and every family attach great importance to. Especially at the end of the year, everyone’s anti-theft vigilance is at its highest point. No one wants to work hard for a year and have a thief steal everything. In the past, in order to prevent theft, many people would install anti-theft doors and anti-theft windows in their homes, and if possible, they would install surveillance cameras in hidden places. However, in recent years, with the continuous improvement of public security management, the number of thefts has decreased a lot. Coupled with the rapid popularization of mobile payment, people no longer store cash at home. Nowadays, surveillance cameras now have nursing capabilities. In other words, they are no longer limited to monitoring and recording events.
Due to the foregoing, more people are buying surveillance cameras, not only installing them at the door but even in their rooms or bedrooms. Statistics show that in 2022, sales of home surveillance cameras will exceed 21.54 million units through online channels alone.
It can be seen that although people are not so worried about being visited by thieves at home, they still have a very high awareness of anti-theft, which has accelerated the continuous popularization of surveillance security products.
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Surveillance Cameras now have Nursing capabilities Which are Good For The Elderly, Kids, and Pets
At the same time, due to the continuous enrichment and powerful functions of surveillance cameras, this type of product has also begun to play different functions and uses from the past.
It now comes in handy for a lot of people to take care of the elderly, children, and pets. In the future, more new technologies and functions may be added to enhance the experience of surveillance cameras.
The Development Status of the Intelligent Surveillance Camera Industry
It is understood that the current mainstream home surveillance cameras are of the following types, namely indoor PTZ cameras, MINI cameras, fisheye cameras, outdoor dome cameras, outdoor bolt cameras, and ordinary card cameras. Among them, the market share of indoor PTZ cameras is the highest, accounting for 64.8%, followed by outdoor dome cameras. It can be seen that many people buy home surveillance cameras, and they are more used in indoor environments rather than outdoors.
In the past, surveillance cameras were mainly used for security monitoring in public places or corporate companies, as well as traffic monitoring and other scenarios.
They rarely penetrate into personal home scenarios. However, with the rapid development of Internet technology, the threshold for the use of surveillance cameras is gradually improved. It can be used by connecting to the Internet and can be viewed remotely through the mobile phone App.
This has made it possible for surveillance cameras to penetrate into home scenes. At the same time, the needs of consumers have also become more diversified.
In addition to the traditional anti-theft, many people also need family functions such as remote care for the elderly and pets, so that surveillance cameras have the opportunity to further popularize and enter more ordinary families.
Notable Mentions in Surveillance Cameras Industry
Although the functions of home surveillance cameras are quite rich, they are still in the exploration period of the industry. In China, Xiaomi ranks first among the producers of surveillance cameras with a 16.9% share.
The reason why Xiaomi is far ahead is due to its high brand awareness, product cost performance, and intelligent ecological scene layout. Compared with Hikvision, a brand purely for surveillance and security, Xiaomi’s products are easier to interconnect with mobile phones and other smart home appliances.
Moreover, based on Xiaomi’s rich software system research and development capabilities, the functions and interactive experience of surveillance camera products will be better than other brands, which helps Xiaomi’s surveillance cameras to significantly lead other brands in sales.
EZVIZ, as a sub-brand of Hikvision, also has rich and professional technology and security guarantees and also has certain Internet brand characteristics. Thanks to this, these two brands are slightly ahead of other brands, ranking second and third. If the data of EZVIZ and Hikvision are merged, the combined proportion can reach more than 10%.
Most of the products of brands such as Xiaomi, Joan, EZVIZ, and 360 are distributed in the price range of $15 to $50, and the market competition is very fierce.
In addition to the above-mentioned brands, in the past two years, OPPO, Huawei, etc. have also begun to join the monitoring and security market in order to enrich the smart ecological layout. With the advantages of the mobile phone system ecology, they may soon be able to occupy a certain share of the market.
After the surveillance camera get inside the homes, everyone’s demand for the product changed a lot. Surveillance cameras are no longer the same as before, recording for a long time and then recalling the video when needed.
More people may need to open the monitoring screen from time to time to take a look, and some users also need the real-time voice call function to communicate with their family members remotely, which is difficult to achieve on traditional surveillance cameras.
In the field of home monitoring, mobile phone brands and Internet brands will have more advantages. If traditional security brands want to stabilize their market position, they also need to carry out Internet transformation in time, otherwise, they may be eliminated soon.
How much development potential does home monitoring have?
As mentioned above, the functions of home surveillance cameras have changed. Anti-theft and anti-theft are no longer the primary purposes. Many people install surveillance cameras at home, mainly because they want to take care of the elderly and children remotely and keep an eye on their movements and safety.
In many rural areas, grownup children go out to work, leaving aged parents at home, and it may be difficult to go home several times throughout the year. It’s just that it’s hard to know how parents are doing at home through the phone. With a surveillance camera, you can watch them remotely and quietly without worrying about disturbing their daily life.
In many cities, parents are usually too busy with work to take care of their children at home, so they may let their children play at home by themselves. In this case, if you can’t know what your child is up to at home all day, parents may be upset and unable to work with peace of mind.
Therefore, many parents will install surveillance cameras at home, and turn on their mobile phones after work to see what their children are doing at home. If the products support voice functions, you can also chat with your children at any time, and help them solve small problems, and so on.
For those people who keep cats and dogs at home, they will also buy surveillance cameras to monitor the activities of their pets. Once the dog wants to tear down the house, it can stop it with a voice in time.
Nursing Functions of Surveillance Cameras
The nursing function of home surveillance cameras may be more important than anti-theft. In order to meet new consumer needs, manufacturers have also added more functions such as face recognition, two-way voice, and multi-device remote viewing to the products to improve product quality.
Experience in remote care scenarios. In the future, the number of users with similar needs will inevitably continue to increase, and everyone will have more and more functional demands for home surveillance cameras. The entire market has great potential for development.
According to data released by Strategy Analytics, the penetration rate of home surveillance cameras in the United States, the United Kingdom, and Germany are close to 33%, and almost one out of every three households has a surveillance camera.
The home surveillance camera market may usher in a wave of the explosion, and mobile phone/Internet brands may become the biggest beneficiaries. However, in the process of industry development, user privacy and security issues also need to be paid attention to. That is only when consumers can be rest assured that the product will have a longer-term future.
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