Samsung and AMD in Strategic Partnership to Challenge the dominance of Snapdragon Mobile Processors

Samsung & AMD in partnership with the aim of reducing the dominance of Qualcomm Snapdragon in the mobile chip market. The cooperation between the two is long overdue and not unexpected.

Samsung & AMD in partnership to Produce Mobile Graphics Chips Production

Samsung Electronics recently announced that it will cooperate with AMD in-depth. Moreover, the two sides have reached a multi-year strategic partnership and established a strategic alliance to cooperate on ultra-low power and high-performance mobile graphics chips. It is expected that in the future, we will definitely see Samsung’s Exynos processors among the Radeon graphics processor.

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According to industry news, Samsung paid AMD technology license fees and royalties (there is no specific amount announced) for the cooperation. Hence, Samsung will be authorized to use the AMD video card chip. It is worth noting that Samsung acquired the custom graphics IP of AMD’s newly released, highly scalable RDNA graphics architecture. There is no doubt that the custom graphics chip capabilities of the RDNA graphics architecture are indeed worth looking forward to.

Samsung & AMD in Partnership Specifics

Earlier, it was rumored that Samsung wanted to develop a self-developed graphics processor for its own system on a chip(SoC). Perhaps because of the long development cycle and huge consumption, Samsung finally chose to cooperate with industry giants to promote its SoC in graphics processing.

Interestingly, both parties can benefit from each other in this Samsung & AMD in partnership cooperation. More interestingly, Adreno in Qualcomm Xiaolong SoC is actually acquired and developed from AMD, and Samsung’s cooperation is on AMD’s orthodox graphics card brand Radeon.

Hopefully, Samsung can greatly enhance the overall strength of its own SoC through this cooperation. If this is the case, the future development of the Exynos processor and the subsequent sales of the new flagship will greatly promote this.

It is expected that through this partnership, the Exynos processor will be available to more vendors like Qualcomm SoC. Then this cooperation with AMD will definitely be worth it. This is because it will serve as a good reinforcement and lay a good foundation for future large-scale sales.