When you start learning about backlinks, you’ll probably do so in the context of websites. You’ll learn how to use anchor text to link your site to another existing website. This is an SEO tactic that makes sense if you want to make your site more prominent or sell more of your products and services.
However, as you peruse a backlink services list, you might also see that you can build backlinks to other places besides websites. You can build backlinks to YouTube videos. The question is whether or not it’s worth it to do that.
We’ll explore the idea of linking your site to YouTube videos right now.
Do You Control Those Videos?
In short, the answer is yes, it does make sense to create backlinks between your website and certain YouTube videos. If you’re thinking about doing it, though, you should first think about whether those videos are your intellectual property.
Generally speaking, the best situation for backlinking some of your website’s pages to YouTube videos is if you own those videos and have the exclusive rights to do whatever you want with them. If you created the content, you can feel free to create as many backlinks to it as you wish.
Doing so will likely get more people to watch those YouTube videos, and it will probably get more individuals to visit your website as well. You might sell more products and services, and your website and the YouTube videos you created will both rise up the SERPs.
What if You Don’t Control Them?
If you’re linking to YouTube videos where you did not create the content, that gets a little bit tricky. You’ll have to reach out to the video’s creators and ask if linking to them is okay.
If it is, that’s a situation that might benefit both your website and the videos to which you’re linking. You can set up a mutually beneficial relationship with the video’s creators.
You may not always find it easy to locate the video’s creators, though. They might have posted that video a long time ago, and they may no longer be active on the platform.
Research the Video’s Creators if The Content Isn’t Your Intellectual Property
Also, if you want to link to a YouTube video that’s not your intellectual property, you should research the content creators thoroughly. You need to find out if there’s anything controversial in their background. Usually, a simple Google search can tell you about them.
Even though you didn’t create a YouTube video, linking to it could be considered a tacit endorsement of not just that video but the person or entity that made it. If they’ve ever done anything questionable or inappropriate, you shouldn’t try to partner with them.
Building backlinks to YouTube videos is sometimes worth your while. If you created the videos, you can be sure of their content and usefulness. If someone else made them, you can still link to them, but do your due diligence first.
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