This post was last updated on October 10th, 2020 at 08:08 am
The COVID pandemic has tested all businesses, small and big alike. As the ways of life take a drastic change, small and medium-sized enterprises grapple with staying afloat. Brands and individuals are perpetually on the lookout for some way to sustain the revenue.
Many companies are turning to better marketing to fuel the vacuum in the supply-chain. Since sales in all industries are at an all-time low, businesses must stand out from the clutter to make an impactful sale.
One such tool that has always helped create better leads and grab more eyeballs is video marketing. Using video has been statistically proven to provide better results. Platforms like Youtube and Instagram are evidence of this phenomenon.
Videos make up more than 60% of the online space. This change is the reason why many marketers and users are moving to video consumption. Over sixty-four percent of all consumers make a purchase when prompted by the video.
Why Use Videos NOW.
With more than half the world stuck indoors, the quantity of content consumption is powerful. Users are frequently on their phones and desktops, surfing the web for new and exciting content.
Moreover, platforms have shaped themselves to make video consumption easier. With features like IG-TV on Instagram or Facebook Watch, users have a dedicated section on social media just for videos.
Everything from well-scripted content to live stream is more viewed than ever. As meetings and conferences movie online, the world of video productions finds itself on the hot-spot of digital content.
Content creation has never been easier. With tools like InVideo — making videos takes as little time as writing a post. The internet contains tools that enable creators to make fast and original content on the go.
Must-Try Video Ideas.
Now that you are convinced of the efficiency of video marketing. Here are a few ideas to start. If you are new to the space of video content creation, these tips will help spark some inspirations.
– Explain Safety Standards
During the time of COVID, safety, and health is the top-most priority. As a business, it is important to showcase what you are doing to make the world a better place. If you are a retail outside, make a video about the safety features of your store.
If you are an online business, use this opportunity to make videos about your crew’s safety in the times of COVID. Safety videos are more comfortable to consume and provide a better impact.
Why do airlines provide a safety demo, although each seat as a safety card on the seat-back pocket? This is because a visual aid offers better retention of information over text or graphic designs.
– Teach in Your Domain
Informative videos are the most consumed form of video content on the internet. This is because they are easy to view and provide a vast pool of information in very little time. Making videos that teach, enlighten, or educate your users is an excellent idea.
Think of a handful of topics in your domain of business, and make informative videos on them. This process will help you find the right target audience online and also enhance your credibility.
For example, if you are a business that sells shoes online, make a video about the design of running shoes, the tips to buying shoes, or the processing of shoe-distribution. All of this information will ideally lead you to an audience who likes shoes –therefore giving your brand the eyeballs.
This video can also be in the form of long-form podcasts and interviews with subject experts. As long as the content provides quality information, it will find an audience.
– Product at Home
Since the pandemic is on everyone’s mind, it’s essential to showcase your product as relevant to the times. This means you must make videos that highlight the need for your products during the pandemic.
Stating the same example of a shoe brand, if you were to make a video about your products’ importance in a trek or outdoor-spots, it would bear little results since everyone is at home.
Videos must be tailor-made to the “new normal,” which means subjects like “home-workouts” or “ideas shoes for a treadmill,” etc.
Essential Tips and Tricks for Video Marketing.
Keep the below three tips in mind to get better results
while making these videos for the internet.
Establish a set of goals for your video making campaign; these guidelines will help you better understand the video types. If you aim to improve brand awareness, then your videos should highlight those particular points.
Similarly, if you aim to generate leads, then the videos should be information-driven and highlight your USP.
Budget It Well
While we struggle through the time of a crisis, keep a watchful eye on the videos’ budget. Do not exhaust your whole marketing budget on a single video. Optimize our needs and cherry-pick ideas you admire.
If you cannot afford expensive tools or professional videographers, use online tools like an outro maker to make them for free.
Lastly, phones and tablets are the leading media of video consumption. When making your videos, think mobile-first. Ensure your text is legible on the phone device, your videos fit the appropriate size, and the audio sounds perfect (both with and without earphones).
One significant doubt you may have is, if everyone is making videos during the pandemic, how will it help your business stand out? Well, that is the only challenge. The tools and tips are available to you; all you need are a few original ideas.
Ensure your videos are fresh, out of the box, and relevant. These ideas are not very hard to find — a small dinner gathering with your close friends is more than sufficient to generate some fun ideas that reflect the message of your brand.
Experiment with a few forms of videos for the first week to find your voice. Once you get into the rhythm of making videos, it would feel like a hobby and not a chore.