This post was most recently updated on September 6th, 2019
Most businesses know the importance of having a responsive and engaging website in terms of serving your customer’s needs. This article will discuss how poor website can affect businesses and ways of working around this.. If your business doesn’t operate a traditional brick and mortar store, the site is your only means of contact with your customers. Then again, if you don’t maintain your website and keep it at maximum efficiency, your business purpose might be adversely affected.
How Poor Website can Affect Businesses
Efficient business operation means better loading time, improved operating metrics, and avoiding system downtime. These are all crucial in measuring the quality of customer interaction with the business’ website. These are also enough reasons why your business should subscribe to a website outage status checker.
Poor Search Engine Ranking
Algorithms used by search engines affect the website’s page loading time and website’s downtime. This means better loading time and zero downtime can help you rank better on search engines. Conversely, if your website experiences frequent downtime and loads very poorly, your website’s google ranking suffers. In this case, your business loses the advantage of reaching and engaging prospective customers.
Lost Sales and Unhappy Customers
Outages can cost the business thousands of dollars. In 2013, Amazon crashed and remained inaccessible for a long 40 minutes. Puget Sound Business Journal pegged the loss in sales at around $4.72 million. Your company might not be as huge as Amazon, but this doesn’t mean that the loss shouldn’t be counted. Your customers might jump to your competitor, and you might not be able to get them back.
Aside from website outages, poor loading time can also drag the business down. Most website owners adhere to the 8-second rule, which states that if users wait for more than eight seconds for a web page to load, they go somewhere else. They will end up frustrated and will choose a different seller to purchase from. If this happens, not only will you lose a huge amount of money as sales, you might also lose your existing customers. It’s also known that a poor conversion rate means low profit and revenue growth rate.
Why suffer these business horrors when you can monitor and keep track of your business’ downtime and loading time? In this case, it’s beneficial to subscribe to a website outage status checker.
How to Mitigate Performance Issues
100% uptime is impossible to achieve. As a matter of fact, no hosting service provider will give this guarantee. This means that your website will experience downtime at some point in time.
You have to be proactive in order to mitigate the business loss that will eventually occur. One thing you can do is to schedule a daily backup of your website. Choose a different service provider to do the backups. Also, you can try using a CDN or content delivery network to deliver contents from the cached website during short-term outages to tell your customers not to worry and that you’ll be back shortly.
For your website outage checker needs, contact Is It Down today and start building mitigation plans to shield your business from excessive loss during system downtime.