Factors Affecting The Daily TV Viewing Time Negatively & Solution

According to data reports from Statista, in 94 countries and regions with rating surveys, the average daily TV time per capita in 2018 was between 175 to 275 minutes. In addition, according to CSM monitoring data, 2012 was the year with the highest TV viewing time. So far, since the survey was launched, reaching 164 minutes and then fell to only 117 minutes in mid-2019, which is a gap of nearly 50 minutes. The turn-on time of color TVs is getting lower and lower. What is it that robs us of our TV-watching time? In this post, I will discuss factors affecting the average consumer’s daily TV viewing time and how to improve it.

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Factors Affecting The Daily TV Viewing Time Negatively

In fact, this is not unrelated to the advent of the mobile Internet era. With the advent of the smart era, our mobile phones, tablets, and PCs are becoming more complete and attractive.

The Arrival of Mobile Internet(Data) Has Negatively Affect the Time Consumers Spend on TV

In the past, going home and turning on the TV has become the current way of holding a mobile phone before eating, walking, and going to bed. We have moved from the TV to the mobile screen, so the time the TV is turned on is shunted.

Especially now, the rise of Internet video, short video, live broadcasts, and other APPs has attracted the fragmented time of most users. No one wants to sit in front of the TV and kill time. After all, TV is becoming less and less attractive to users.

How to Improve The low Viewing Time of Color TV

So how can we save the increasingly low start-up time of color TVs? In fact, TV-based applications and content are more important than products.

1. More Creative TV Specific Contents Will Help

First of all, in terms of content, it is difficult for TV and mobile to differentiate because it is very difficult to differentiate under the same Internet environment.

However, in terms of specific content, the effects of large smart TV screens are unmatched by small-screen devices such as mobile phones and tablets. Small screens cannot replace the shock and immersion of large screens.

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2. Improving TV Applications and Features Will Also Affect the Viewing Time Positively

Apparently, applications based on smart TVs will become the core competitiveness of TVs and one of the cores to save the declining boot time of TVs.

Luckily, with the advent of the 5G era, the development of smart homes will enter the fast lane. Typical IoT sub-sectors such as the Internet of Vehicles, big data, cloud computing, smart homes, and drones will usher in opportunities.

As one of the core entrances of terminal interaction, color TVs have a pivotal position. As TVs become more intelligent, interactive, and functional, TVs are both a viewing center, control center, and interactive center.

3. Smart TVs with Cameras Support and Touch Interaction Enjoy More Viewing Time

TVs with cameras supporting video calls are becoming increasingly popular among users.

The special feature is the social TV equipped with a camera. Based on social TV, we can realize video calls, chase dramas, watch sports events together, etc. This is interactive entertainment that mobile phones cannot achieve. Secondly, smart TVs can also achieve Ai fitness, especially the recently popular Ai smart fitness function, which is still a brand new application for smart TVs.

The other is the control center of the smart home. With the advent of the smart home era, smart TVs will become the core control center of the living room. We can control home appliances in the whole house through smart TVs. With the continuous improvement of functions, performance, and applications, color TVs are expected to regain the user’s daily average viewing time from mobile phones and tablets, stabilize the core position of the living room, and the boot time of smart TVs will continue to increase.

Conclusion

The future of color TVs must be based on content and applications. Parameters, configurations, image quality, and size may evolve into unified standards, and brand models may also be differentiated by size. Giving more functions and applications to smart TVs will also increase the boot time of color TVs.