This post was most recently updated on June 3rd, 2019
VR is a new way for brands to make the most of customizable experiences and interactive media. This can drastically improve their digital marketing efforts by leaving a strong impression on new or potential customers. In this post, you shall be learning about the easiest ways to incorporate VR into your website.
VR is also a new way to impart a large amount of information in an easy to digest format. It can create tutorials and guides that are easier to understand. For example, using 360-degree photography to illustrate an online instruction booklet can help customers identify problems and steps from many different views, reducing confusion.
VR Doesn’t Need a Specific VR Playback Device
With tools like 360-degree Media, created by Google VR, you can use a “magic window” to allow anyone to experience a version of what your VR experience offers. Users can click and drag an image to reveal a full 360-degree view, much like a VR experience, using their browsers.
Four Ways to Incorporate VR
The following are four ways for anyone to start using VR on their websites.
1. Use 360-degree Photos and Video
As mentioned above, one of the easiest ways to incorporate VR is by making the most of 360-degree photography. This is much simpler than using video. If you do want to make a 360-degree video, however, a great way to host it is by making the most of YouTube’s 360-degree video hosting features.
2. Set Up a VR Tour Or Tutorial
In May 2015, a VR campaign began that would allow Amnesty International UK to increase direct-debit donations by 16%. This experience allowed participants to transport themselves, virtually to the streets of Aleppo in Syria. These images were designed to be effective using low-cost headsets and created using widely available VR technologies.
3. Create an Interactive Experience
Best for tutorials or demonstrations, an interactive experience can be more than just a video that allows a participant to change their view by turning their head. Some interactive experiences enable participants to make decisions. When these are made, they are shown a different VR view.
This type of experience, on a website, is an easy way to demonstrate things like product assembly, directions, give a demonstration of what customers can expect from an establishment, and more.
4. Set Up Codes Linking to VR Experiences and Downloadable Apps
Already have a VR experience but realize it doesn’t translate well to browsers or non-VR devices? Allow for easier downloads by incorporating QR codes and scannable links on your website. These may also be placed near experiences that do translate, offering users an easy way to go from one view to another.
AR is Another Option to Consider
Sometimes confused with VR, AR is when specific digital or “artificial” objects or views are imposed on reality. This can be cheaper to produce and easier for consumers to use than some VR options. Further, AR on a website could give you options like using a customer’s webcam or phone camera, with permission, to incorporate themselves or their home into the virtual experience.