Why does Mercedes-Benz have the “Dead Bird” Logo? Here is the Answer

Mercedes-Benz is a well-known car brand. It has seized most of the luxury car market in the world. Although the three(Benz, BMW, and Audi) belong to the first-line luxury car brands, their sales still have a certain gap. In comparison, Mercedes-Benz models enjoy higher sales worldwide. In this article, I will discuss some Mercedes-Benz brands with a special “L” logo. You can call it the dead bird logo on the Mercedes-Benz.

I don’t know if you have carefully observed the Mercedes-Benz model. Do you know that some of the brand’s C-Series are embedded with a silver “dead bird” logo? The logo resembles a flying bird, but its chest is infused with a sword. The overall shape is like a bird that was killed, so it was named “dead bird” by the internet community.

What is the dead bird logo on the Mercedes-Benz C-Class & E-class Brands in Certain Markets?

Actually, the logo choice is puzzling. Aside from the fact that because the logo looked too ominous, many simply could not understand why Mercedes-Benz would adopt this logo.

In fact, this sign that looks like a dead bird has a profound meaning. It is actually a variant of the English letter “L,” which is an abbreviation for “Large,” meaning “extended.” Once the logo appears on the car, it is a vehicle with an extended body and an extra large space. This sign is reserved and restrained, and the place where it is located is inconspicuous. You can find it on the driver’s side toward the top-left at the rear. See the image above for the location.  If it is not carefully looked at, it is easily overlooked.

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The Dead Bird Logo on the Mercedes-Benz brand is Limited to the Chinese Market

For clarification, not all Mercedes-Benz models are equipped with “dead birds.” Only in certain models can you see this logo. Especially the Chinese Mercedes-Benz C-class car or the Chinese Mercedes-Benz E-class car.

Professionals often call these two types of cars. For the “special Chinese configuration,” because the configuration of the two aspects of the car is based on the domestic Chinese consumers’ demand for car purchase, it can be said that it is specially designed for the Chinese market.

The Real Reason behind the “L” Logo on Mercedes-Benz Produced for the Chinese Market

First off, the reason why Mercedes-Benz is launching a special edition for China is inextricably linked with the needs of the Chinese people. In China, the bigger things tend to get higher support rates or favorites, and some people buy larger things at higher prices. In some people’s eyes, wealth is a way of identity. The bigger the thing, the more it can reveal its identity.

As a matter of fact, when Mercedes-Benz entered China, he did not understand the consumer demand. The models of the company are all in standard sizes. Unfortunately, these vehicles often suffer from the whistle of internet bloggers.

Therefore, To better distinguish between the standard version and the extended version, Mercedes-Benz thought of a plan, that is, adding a special “dead bird” logo on the extended version.

The Dead Bird Logo on the Mercedes-Benz manufactured for the Chinese Market is a Business Strategy.

Summarily,  the dead bird logo on the Mercedes-Benz is actually just the deformed letter “L.” It has no other meaning except that the body and space are “extended and enlarged.” Besides, this is just a very common sign with no ominous attachments.