If you are often excited by the news of the launch of new smartphone products, you may have noticed that in the past two or three years, “screen quality” has increasingly become one of the topics emphasized by major brands at the launch conference. From a consumer perspective, this is certainly a good thing. Because this means that even for users who don’t pay too much attention to hardware parameters, the new models will have a high probability of having a significantly better screen look and feel than in the past. The question now is; what is consumers’ perception of the best phone display? I mean, what constitutes a perfect display to a consumer?.
Apparently, almost all brands will deliberately focus on promoting some “specific selling points” about the screen. For example, brands can promote; screen material, such as screen brightness, 2K or even 4K resolution, 10bit color, straight screen, such as “eye protection dimming”, “LCD, and so on.
I have to say that the above “screen selling points” seem to be reasonable and the slogans are loud, but the question is, do consumers really care?
Recently, GSMArena released a very interesting questionnaire result, the content of which is precisely aimed at various “screen selling points” of the current mobile phone industry. From this questionnaire and the voting results (conducted on June 6, 2022), we have some information worth considering.
Consumers Display Resolution Preference
First of all, in response to the question “Which screen resolution do you like?”. As shown in the chart above, we can see that although the 1080P resolution still occupies the first place in the choice of consumers, the proportion of 2K resolution has also reached 36%, which can almost match the 1080P chambers.
Even the 4K resolution that only Sony mobile phones are using now has a selection rate of 15.32%. This figure ironically is much higher than the market share of Sony mobile phones.
This shows that although 2K resolution screens have only begun to appear on high-end Android models on a large scale in 2021, consumers are not interested in the “super-high score screen” on mobile phones.
Although 2K and 4K screens will definitely consume more power than 1080P, it may be due to the substantial progress in smartphone fast charging technology in recent years.
As it can be seen in this survey, choosing a “high-resolution screen (2K or 4K) “The proportion of consumers has exceeded those who stick to 1080P, or lower resolutions.
That said, most people would rather sacrifice a little battery life for a screen that looks sharper and clearer.
Display Built Material: AMOLED or LCD
Secondly, regarding the choice of screen material, the survey showed one-sided results. 86.75% of consumers chose AMOLED screens, and only 7.39% preferred LCD.
But this result is actually not surprising. After all, it is not difficult to find that when looking at the market, more and more models have chosen AMOLED screens as early as a few years ago.
You must know that mobile phone manufacturers are not stupid. Although some users will insist that “LCD is more eye-friendly“, the reason why they dare to abandon LCD in a large area is also based on the results of market research.
After all, AMOLED screens have great advantages over LCD screens in terms of color, brightness, compatibility with the latest industry standards, or in controlling the thickness of the fuselage and reducing the opening of the front camera.
Display Screen Features
Interestingly, perhaps to further corroborate the previous two questions, this questionnaire also includes a “preferred screen function” question. Judging from the answer to this question, the screen features of mobile phones that consumers care about most are the ones with “HDR support”. This is closely followed by “more drop-resistant glass”, then “10bit color” and “on-screen display”.
Ironically, the “DC dimming”, which is often used by some manufacturers to talk about it at the press conference, has become the least-chosen answer to this question.
Whether or not to support Dolby Vision means is relative at best.
So, what does this mean? Combining the survey results of the above three questions, it is not difficult to come to the conclusion that consumers are now very clear that “the screen of the mobile phone is just for viewing”
They just want their phone’s displays to be accurate and vivid. This is more important than anything else. They don’t really care about power-saving, Eye protection is second, after all, it is better not to use a mobile phone if you really want to save power and protect your eyes.
Some people may say that such an investigation report itself has misleading factors. Because it looks at consumer “likes” rather than information about what devices they’ve actually bought.
Display Architecture/Shape: Curved Screen Vs Flat
71% of consumers choose a flat screen over a more expensive curved screen
What Refresh Rate Would You Love to have on Your Next Phone
The refresh rate survey results also show that respondents are quite rational, not blindly chasing higher specs.
In this questionnaire, they mentioned the screen shape (curved or flat) and the choice of screen refresh rate (90Hz, 120Hz, or 144Hz).
Judging from the statistical results of these two questions, the consumers who participated in this survey did not blindly “choose the expensive ones and not the right ones”.
They obviously know what they really need and what they don’t need. This also means that this seemingly simple questionnaire about “mobile phone screens” can actually be said to objectively reflect the demand trend of some consumers.
To put it simply, everyone still prefers a 120Hz AMOLED straight screen with a resolution above 1080P, top-level color and brightness, and high-end screen protection glass. As for whether the screen saves power, protects eyes, or even is more “e-sports”, in fact, not many consumers really care.
Leave a Reply