Blogger outreach is the process by which you push a product or content toward relevant bloggers and journalists through the use of e-mail. There’s a right and a wrong way to do it, as it can be seen as spammy and cause your emails to be deleted. In order to avoid this, here are 9 tips you can take with you in your blogger outreach process.
Determine Your Marketing Goals
When it comes to guest posting services, you should have a goal to aim for. Establish what your objectives are so that you can start constructing a plan as to how to accomplish them.
Assess The Blogging Atmosphere
Forget using a templated email; examine the realm in which you want to reach and see what it’s like. Do some research to see who the dominant bloggers are in the field and what they focus on in their blog content.
Find The Relevant Bloggers On Social Media
The best way to figure out who the big players are in your field is to turn to social media. Engage in these realms of social media, check conferences related to your category, and see who the big names are.
Do Some Research
Don’t just contact any bloggers just because they’re big in the business. You don’t want to be associated with a blogger whose brand doesn’t resonate with your image. Take the time to understand what their message is and what they stand for so that you can build a community of like-minded followers.
Build Credibility Through Engagement
The best way to form a relationship with another blogger is to engage with their content and share it. This is a safe way to demonstrate to them that you care about their content and want to expand their audience. This gives you an in to contact them.
Create Unique Communication
Even if you want to make connections with several dozen bloggers, it won’t do you any good to copy-paste your message to all of them. Firstly, they’ll be able to tell because of how boilerplate and vague the content of your message might be. Secondly, it comes across as unprofessional and cold because it could be interpreted as you not actually caring about their content.
Make It Easy To Say Yes
Popular bloggers don’t have a lot of time in their day, so it won’t do you any good to pressure them. Instead, make it easy for them to say yes by offering to provide them with as much support as you can.
Be A Flexible Resource
Even if you’ve done all of your research and contacted bloggers, you should understand that you could still be turned down for any reason. Instead of taking this to heart, use the opportunity to become a valuable resource for your community.
Track The Results
Monitor the results of your blogger outreach campaign to see what does and doesn’t work. Tweak your plan to maximize on the efforts that do work for you.
Blogger outreach is an effective way to expand your audience and make you more credible in your realm. It does require work and tweaking your plan as you go, but with patience, you’ll have a plan that will produce some long-term results.