This post was last updated on September 10th, 2020 at 11:29 am
The current smartphone market has almost become a marketplace for Chinese mobile phone manufacturers. Although Apple and Samsung also occupy a large market share in many countries and regions, it is naturally difficult for the two overseas mobile phone brands to suppress many Chinese mobile phone brands in terms of market popularity. Mobile phone brands. Among the many domestic mobile phone brands, one brand is quite special, and this brand is TCL. It is in the news that The reason blackberry 5G coming soon from onwardmobility. You may ask, why not from TCL? read along if you want to find out.
An Overview of TCL Smartphone Business
TCL also has brand authorization for old smartphones. These old smartphone brand licenses support TCL’s overseas mobile phones. The main market share and revenue. At present, TCL has three traditional giant mobile phone brands authorized by PALM, Alcatel, and BlackBerry. However, we may rarely see smartphones of these three brands in the Chinese market, but the influence of the three brands in overseas markets has always been there. It is the main reason why TCL acquired the three traditional giant brands, and the mobile phones released by TCL under the PALM and Alcatel brands have indeed gained a certain degree of attention in overseas markets.
TCL Blackberry has been Popular in the Chinese Market Up until This Time
Something special about BlackBerry is that, compared to PALM and Alcatel, BlackBerry should be the closest mobile phone brand to the Chinese. The classic physical keyboard design is impressive.
Also, in comparison with PALM and Alcatel, BlackBerry is available in the Chinese market. Sadly, since Android and iOS have almost monopolized the entire smartphone operating system market, BlackBerry’s own mobile phone operating system has been unable to compete with Google and Apple.
Therefore, the competition of operating systems has been launched, and the mobile phone business has always been a representative Industrial production, without the blessing of the BlackBerry system, there is no taste in the soul of the BlackBerry mobile phone. Selling the mobile phone business has become the only option for BlackBerry.
OnwardMobility Acquired Blackberry
After several purchases and sales, TCL formally acquired all hardware businesses of BlackBerry at the end of 2016, and the right to use the “BlackBerry” trademark signed a four-year license agreement, which will expire on August 31, 2020. , TCL will not renew the agreement with BlackBerry but chose to give up.
Unlike PALM and Alcatel, TCL has built two Android phones for the Chinese market in the name of BlackBerry, but the attention and actual sales of the two phones in the Chinese market are very weak, mainly due to product positioning and Chinese consumers tastes.
The two BlackBerry phones are positioned in the mid-range market in terms of performance that Chinese consumers are paying attention to. They are equipped with Qualcomm Snapdragon 600 series processors. The main selling point is information security protection, but in terms of pricing, they have reached the high-end mainstream brands.
The flagship level, its product positioning is somewhat similar to that of the 8848 and Samsung W series business models, but obviously the brand attributes of BlackBerry have not yet reached the position of the high-end business.
Blackberry 5G Coming Soon From OnwardMobility After TCL Fails to Renew
However, BlackBerry phones will not be completely eliminated because of the abandonment of TCL. After confirming that TCL will not renew the agreement, an overseas company called OnwardMobility has reached a cooperative relationship with BlackBerry, and this company has also announced that it will develop and design a new BlackBerry mobile phone.
It has also been confirmed that the new BlackBerry mobile phone will retain the hardware keyboard design, protection of information security is still one of the characteristics of the BlackBerry mobile phone, more importantly, OnwardMobility will create a new BlackBerry mobile phone that supports 5G.
Of course, OnwardMobility is only responsible for the R&D and design of BlackBerry mobile phones. As for production, it is still looking for foundry cooperation. OnwardMobility CEO-Peter revealed that they have established a cooperative relationship with Foxconn’s subsidiary-FIH Mobile Limited.
Suffice to say this company may help with the OEM mass production. Whether it will enter the Chinese market later is unknown, but it is certain that BlackBerry’s first 5G mobile phone will be the first to enter the European and North American mobile phone markets in the first half of 2021.