Seeing your website go live on the internet is a big moment, but it is only the start of your journey and you immediately need to be very proactive in order to make sure your new venture is a success.
There are a number of key steps to take as quickly as possible after launching a brand new website. From getting audience exposure by making the most of link building services to creating some good social media connections, there’s a lot of important work to do.
Work on getting as much exposure as possible
It stands to reason that very few people will know about your website unless you start spreading the word.
Getting exposure for your website involves many different things. It makes sense to use a link-building service that can work on getting links back to your site through content marketing. In addition to that, aim to do as much networking as possible to tell people about your new website.
Make the most of social media
Social media is a powerful marketing tool that needs to be utilized as much as possible on a regular basis, especially when you have just launched a new website.
Use all of the relevant platforms to do all of the usual things such as share, retweet, like, and share. Social media is a great way of getting the sort of exposure your website needs to drive traffic up.
Don’t forget to use Pinterest too
It can be a very effective marketing tool when you share your content on Pinterest.
This is quite an organic way of marketing your website and it is very easy to add a “Pin It” button to your images. These will then automatically link back to your website.
SEO is a primary consideration
If you don’t pay attention to search engine optimization (SEO) you are going to struggle to get the right number of people to find your website.
From boosting your Google traffic numbers to making sure your site is fully optimized for mobile devices, SEO is a primary consideration. If you don’t fully understand SEO, it is worth engaging some outside help to assist you with all of the key points.
Add good quality content
Your website needs to hold the interest of visitors. That means you need to work on providing good quality content, and also making navigation around the site as seamless as possible.
If your website can become a source of good information and is regularly updated with new content it will help you to grow and maintain good visitor numbers.
Make sure you back up your site
There are some important housekeeping points to keep in mind when you launch a new website.
One of those is the need to install a backup plugin. This means that your content can be restored if disaster strikes and you get hacked, or the site goes down unexpectedly.
Make use of Google Analytics
Last but not least, start checking out how your site is performing via Google Analytics.
This is a very useful source of data and can guide you on how your marketing efforts are working out in terms of reaching the right audience and growing visitor numbers.
Launching your new website is just the beginning. Follow these steps and you will be on the way to becoming more visible and growing traffic to the site.