Over the past few decades, Portland’s tech business has been booming, enough to call it the Silicon forest. Lately, the thriving startup community here has even managed to attract some of the big names in technology.
Careers like web designing, have become more accessible in Portland, owing to the proliferation of boot camps. Statistics show Web developers earn around $79,720 per year in this city, and this is about 15% higher than the national average.
5 Trends for Web Designing in Portland
Typically, a junior web designer in Portland earns proper compensation levels after gaining some work experience at a reputable Portland web design agency. Below mentioned are some of the latest trends for web design that can guarantee you a successful career in this state.
Innovative Designing Experience
With so much importance given to branding, web designers need to think beyond designing a great website. According to recent research, a consumer’s journey involves touchpoints ranging from 20 to 500. The touchpoints include searches, page views, social media interactions, and ad engagements. These touchpoints define the kind of experience users need from the website.
The Portland business journal lists some of Portland’s best web design agencies. These agencies merge their expertise in data, design, and technology to elevate the digital presence of their clients.
Minimalistic Approach to Navigation Menu
The city has a legacy for being hip, fresh, and unique. It continues that tradition by bringing in cutting-edge website designs. Likewise, the designers are also pursuing a more refined approach to website structure and menu design.
Minimal navigation menus restrict to 3-5 links in the top tier, keeping them small enough to accommodate on-screen for mobile users. The continuously visible navigation suffices contextual visual clues about the site.
Customer Engaging Micro Interactions
Some of the prominent tech giants have shown interest in Portland. It has increased livable wages in the city, with a median income of around $60,000. With such heavy competition, micro-interactions have become an essential part of UI animation.
Such interactions create a more engaging experience for customers. They allow customers to express their views about the products. More likes, better are the chances for these big giants to understand their ranking within the city.
Voice Search Augmentation
The prospects of a diligent Portland web design agency will be good if it pursues the idea of voice search in web design. This innovative idea is a more natural way of communication.
For example, if you wish to find updates about Portland General Electric, you would search the company name. Instead, voice search can help make the search easy by making it more conversational.
Improving Design for SEO
The entire Portland Metropolitan area has seen dynamic growth in recent years. Businesses have to become savvier. SEO is a core requirement to make these companies reach the local community with any product.
As per current stats, 2% of marketers in this city say faster loading times is one of their priorities this year. It shows businesses must have a better knowledge of SEO.
These web designing trends will guarantee significant profits for local businesses. Initiatives like the design week Portland will aid in creating exceptional websites to suit the business requirements.