This post was most recently updated on December 13th, 2018
If you have a business where you are selling a product or service, or simply running a content site, traffic is an important part of your overall marketing engine. Specifically, organic traffic is a crucial traffic type that your website needs. Organic traffic is cost-effective, evergreen, and with high quality, So it’s well worth your while to invest in search engine optimization (SEO) as a marketing tactic. Here are 4 useful SEO Tips to boost your online visibility.
4 useful SEO Tips to enhance your Presence online
Below, I have itemised and explain 4 very useful SEO Tips that can help every webmaster boost their online visibility.
Choose long-tail keywords over short-tail keywords
Short-tail keywords. These are shorter, more direct keyword options and by default going to have more search volume than long-tail keywords. But they aren’t always to best bet to include in your content for rankings.
For example, if you sell candles, you can always go after the keyword “candle,” which has millions of searches per month. However, “candle” is also incredibly vague, and it’s hard to tell what the specific intent is behind it. If you go after a long-tail keyword in the candle space, such as “best candle for holidays,” you will still encounter some competition, but you’ll be able to create a much more specific, helpful piece of content to serve that query. And even better if you can niche down further, and go after longer-tail keywords.
With this strategy, you’ll be able to see results more quickly, as long-tail keywords typically have less competition associated with them.
Create your Buyer Funnel
Speaking of long-tail keywords, when you’re thinking about what kind of content to create, think about your unique Buyer Funnel. If you do not have one yet, this will be an invaluable exercise for your business.
There are roughly three stages in the buyer funnel. There’s the “top of the funnel,” or the Awareness stage. There’s the “middle of the funnel,” or the Consideration stage. And then there’s “bottom of the funnel,” or the Decision stage. Depending on where customers are in your buyer funnel, they will have very different priorities and questions.
Starting with the top of the funnel, which is where a lot of your long-tail keywords will come into play, think about what kind of questions to people have when they are first starting their journey to ultimately buying your product or service? This type of content may not even talk about your product at all – the more important purpose it serves is to answer a prospect initial question or problem.
For example, if your product is premium HDMI cables, like http://koincable.com, you don’t only want to create content that includes the keywords “HDMI cables.” Rather, think about the questions that customers have that might prompt them to buy an HDMI cable, like “why is my monitor connection bad?” or “how can I upload photos?” Then write content to address those questions that naturally pulls them down the funnel.
Creating these awareness stage pieces of content is crucial because it helps build the buyer’s trust in your content and your brand, which takes them into the next stage: consideration (or “middle of the funnel”).
In this stage, the prospect is started to compare your product or solution against others. Creating content to make their comparison process easier, such as price tables, FAQs, and more, can help aid the consideration process, and ultimately the decision process, which happens at the “bottom of the funnel.” Make sure you are creating content to appeal to each stage of the buyer journey, whatever your specific buyer journey looks like.
In addition to creating your content, a great way to increase exposure of your content and help you garner some links is conducting outreach, which involves reaching out to other brands, businesses, influencers, and people for the purpose of sharing your content.
Outreach can be incredibly helpful, not just from an SEO perspective, but also from a credibility perspective. Consumers are inherently wired to trust a third party recommendation more than someone talking about themselves. So if you connect with a blogger and share one of your helpful content pieces, and they then share that content piece with their audience network, their audience is more likely to trust the information since it’s coming from a source they already follow and trust. Best case scenario, you’ll gain a link back to your site, as well as some boosted credibility.
Another way to help build your website’s SEO authority and increase your rankings is by linking up with other websites and partners. Guest-blogging is a great way to do this, where you exchange links and contents to help provide value to your own respective audience through a partner’s content.
Guest-blogging is fairly simple to execute: all it requires are two willing parties and adherence to a decided-upon set of rules or criteria. As you can see in the screenshot below, this is an example of a guest blog in which the contributor received a backlink to their site in exchange for their content.