This post was most recently updated on July 19th, 2019
Google Blogger is a free blog service provided by Google. Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs. After reading this, you must have known at least 10 SEO tips for blogger that can help you make the most of your Blogspot blogs. As you already know, the blogs are hosted by Google and generally accessed from a subdomain of blogspot.com.
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10 SEO tips for Blogger that can help Webmasters on Blogspot Optimize their Site
One of the outstanding features of Blogger is that it is simple but powerful, with no extras and fancy features, and the original features are not bad. The biggest part of Blogger’s freedom is that its templates can be customized, which means you can modify any content in the template, which gives a lot of freedom to Bloggers who understand Html and CSS.
However, Google Blogger’s default settings are not optimized for SEO. Here are some SEO optimization tips you need to be aware of when using Google Blogger.
Use A Custom Domain Name Binding
One of the most important SEO techniques for building a website with Google Blogger is to use a custom domain name. This is very important to the extent that even if Google Blogger stops serving someday, the SEO optimization we do will not be wasted. We can also migrate the content of the website to your own server.
To bind Google Blogger with a custom domain name is, do the followings: Blogger Backend – Settings – Basic – Publish.- Blog Address, you can change the blog address to your own domain name. See the image above.
Using HTTPS will make the website more secure and reliable. It is a big trend in the future. The way to set up HTTPS is Blogger Background-Setting-Basic-HTTPS, and select “HTTPS Availability” and “HTTPS Redirection” as “Yes”.
Submit your Domain’s Sitemaps to Google Search Console
Visit the Google Search Console, bind your own domain name, and submit your Sitemaps in the Index – Sitemap. Google Blogger will automatically generate Sitemaps on the site at: www.sitename.com/sitemap.xml
Go to Blogger Backend – Settings – Search Preferences – Customize robots.txt, click Edit, enter the following: Sitemap: https://site address/sitemap.xml
Modify the Location of the Blogger Article Title
The default settings for Google Blogger are not very friendly to SEO. Usually, the search results are displayed on the search engine with the title in front and the website name in the back. Google Blogger has the website name in front and the article title in the back. This display form is very unfriendly to SEO.
According to the commonly considered SEO attempt, a web page should be the core keyword as the front is better, that is, the title is in front, and the website name is more in line with SEO habits. The way to modify the location of the Blogger article title is:
1. Go to the background of Blogger, click on “Themes” in the left function, and then click “Modify HTML” on the page.
2. In the HTML code of the Blogger template, search for the following line of text.
3. Then search for the HTML code, replace it with the following HTML code, and save the theme.
When posting an article, after entering the title, Google Blogger will automatically generate a URL for the article. Usually, such a link URL is not suitable for SEO optimization. Therefore, you can manually modify the fixed link of the article when the article is published. To do this: Publish new articles>> blog post settings >> permalink >> custom permalinks.
It should be noted that once the article of the custom fixed link is published, it cannot be modified. Unless the article is deleted.
Most of the current websites support mobile phone access. The most used technology is adaptive design. Google Blogger is a long-established platform for building websites. The support for adaptive is not very good. Therefore, for mobile SEO optimization and ranking, It is necessary to modify the template to enable Google Blogger to support adaptive design.
The modification method is:
-Go to the background of Blogger, click on “Themes” in the left function, and then click “Modify HTML” on the page.
-Add the following line of code to the HTML header.
-Search for HTML, look for the width keyword and find it with a style name of absolute width.
-Search for HTML, look for padding-right, padding-left keywords, which will be found using this style name.
-Finally, go to the previously set up Google Search Console and check for “Errors” in “Enhanced Features” – “Mobile Usability”. If there is an error page, use the Google Mobile Suitability Test Tool. debugging.
The page-turning navigation experience at the bottom of Google Blogger is actually not very good. It can be optimized with a third-party plug-in, Infinite Ajax Scroll. The effect is: when browsing to the bottom of the page, the next page is automatically loaded, that is, the drop-down loading. The effect is that the user can turn pages without clicking the “Next Page” button. The experience is very good on both PC and mobile phones.
Modify the Meta tag
Go to the Blogger Backend – Settings – Search Preferences – Meta tag, click Edit, enter about 150 words of site profile and keyword information.
Custom robots header tag
Go to Blogger Backend – Settings – Search Preferences – Customize the robots header tag, click Edit, you can set “Archive and Search Page” to “noindex” and the other settings are all. This allows a large amount of duplicate content in the archive and search pages to be unindexed.